Millions of new stores in South Africa with Little Checkers!

A new ‘ little’ campaign has arrived at Checkers on May 6; collect UNGA’ s own building blocks at all Checkers stores throughout South Africa.

The campaign called Little Checkers enables millions of South African children to become builders of their own little Checkers supermarket stores. For every R200 spent, shoppers will receive a free flow pack containing the needed blocks to assemble a specific item of the store. There are 35 different items to collect and dozens of iconic participating brands!

After running our Little Shop campaign for two consecutive years (2016 and 2017) and Little Garden in 2018, Checkers continues the award-winning Little Series with Little Checkers, surprising their customers once again and starting a new collectable craze in South Africa.

Interested in running this campaign in your country and watching your sales grow? Contact our Sr. Account Manager Robert Dunsmore at for more information on how to make this happen!

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