Our first LIMA nomination is a fact!

The Licensing Industry Merchandiser’s Association (LIMA) has announced the list of finalists for its coveted International Licensing Awards and our Little Shop is on the list! We’re really excited that our campaign is in the finals for Best Licensed Promotion!

This July Coles Australia launched our Little Shop campaign for the first time! For them we shrunk 30 of Australia’s most iconic and popular brands into miniature collectibles for kids. With each $30 spent, shoppers receive one of the collectibles in a blind flow-pack. Little Shop fever hit the country and saw people lining up for hours at stores to swap their miniature for the one they were missing. The supporting toy merchandise sold out across stores nationwide. Some customers were selling their full sets on eBay for over $1000!

Since we launched the first ever Little Shop campaign back in 2012, we have developed it into a very solid loyalty format. Years of experience, more than 500 unique mini designs, hundreds of millions of minis and roll-outs in over 15 countries has made us truly experts.

The impact of the campaign in Australia was truly overwhelming. Want to turn your country upside down with our Little Shop? Contact info@un.ga for more information on how to inspire the hearts of your little shoppers!

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