Little Shop awarded best Short Term Loyalty format!

Since we launched the first ever Little Shop campaign back in 2012, we have developed it into an very solid loyalty format. Years of experience, more than 500 unique mini designs, hundreds of millions of minis and roll-outs in over 15 countries has made us truly experts.

And now, next to our clients – we also got recognised for it by our industry peers. We’re thrilled to let you know that our Little Shop loyalty format won the award for Best Short-Term Loyalty Program at the Loyalty Magazine Awards 2017!

In this specific case we got awarded for the Little Shop campaign we did for South African supermarket Checkers (Shoprite). For them we shrunk 29 of the most iconic and popular brands into miniature collectibles for kids. With each 150 Rand spent, shoppers received one of the collectibles in a blind flow-pack. The campaign was a massive hit in terms of results for both Checkers and the brands and exploded on both traditional and new media. The Loyalty Awards jury recognised us for the effectiveness, strong implementation and the way the program was ‘on-brand’.

Curious why our Little Shop format is the strongest short-term loyalty format? Check out the Little Shop showreel below!

Want to turn your country upside down with our Little Shop? Contact our Account Director Arja Klop at or +31206264733 for more information on how to inspire the hearts of your little shoppers!

Like it? Share it!

Subscribe to our newsletter!